Tesco to Introduce Lincolnshire Eggs across stores
Select Lincolnshire and local egg producers Noble Foods are pleased to announce the launch of ‘Lincolnshire Farm Eggs’ in Tesco stores across Lincolnshire from 19th November 2007.
Both Select and Noble Foods are delighted that the UK’s largest supermarket is keen to support the locally sourced produce.
Noble Foods have brought together free range egg producers from across the whole county to produce “Lincolnshire Farm Eggs”. These six pack boxes of free range eggs are not only laid but also packed in Lincolnshire, therefore reducing food miles considerably. The packs promotionally display the “Select Lincolnshire” logo, signposting the pride and quality of food from the county.
As members and full supporters of the Select Lincolnshire brand this is a well-deserved opportunity for Noble Foods, and yet another boost for the profile and development of the county brand.
All of the farms involved in producing the eggs can be found nestled in Lincolnshire’s rolling countryside. These locally run farms are dedicated to providing all the requirements for happy, healthy hens!
By day the hens roam freely on green pastures and enjoy a vegetarian diet free from artificial yolk colorants. At night they sleep in cozy warm barns, away from predators. This safe and happy environment is perfect for the hens to produce fresh, tasty, Lincolnshire eggs.
Noble Foods Marketing Manager, Simon Wilson comments “Consumers are increasingly asking where their food comes from. In response to this interest we have developed a website ‘MyLincsEggs.co.uk’ that allows consumers to discover where their actual egg was laid and learn about the farm and farmer. So you can rest assured you are getting a genuine Lincolnshire egg”
Sam Nundy, Tesco Buying Manager said "We are very proud to support Local producers and sell Locally produced products. Our Customers tell us they want more Local products in Tesco stores and Lincolnshire Free Range Eggs is a great addition to our ever growing range of Lincolnshire products including Potatoes, Green Vegetables, Carrots, Chicken and Beer".
Jill McCarthy, Project Manager for Select Lincolnshire adds ‘We are delighted that Noble Foods have adopted the Select Lincolnshire brand, and we wish them every success with their product.’
Look out for the packs in Tesco stores across the region.